George David
Build Smarter. Sell Stronger.
Football Recruitment and Data Consultant
We combine football instinct with intelligent data so clubs recruit undervalued players and sell at the right moment in the transfer window.
It starts long before the shot.
Value and timing, read while a player is still underpriced.
The whole player, priced right.
Performance, physical, positional and character. One clear read, one honest valuation.
Bought low. Sold on.
Every signing built to become next window's sale.
Analytics does not replace the scout's eye. It sharpens it.
Every recommendation lives where football knowledge meets the numbers, so decisions come faster, cost less, and carry more certainty.
Four ways we sharpen your recruitment.
From the first name on the longlist to the fee that lands on the balance sheet, an intelligence layer that sits on top of the way you already work.
Scouting Intelligence
Identifying undervalued players across global leagues, surfacing the talent your rivals have not priced in yet. The eye test and the data, working the same shortlist.
Player Analysis
The whole player: performance data, positional metrics, physical profiles and personality insights, combined into one clear evaluation you can act on.
Transfer Strategy
Player valuation, timing and strategic sales guidance, so you buy low, develop, and sell above market value when the window is right.
Proprietary Analytics Models
Custom data models built around your club philosophy, budget and recruitment priorities, never an off the shelf dashboard.
One recruitment cycle, six clear moves.
Every club runs the same loop. We make each turn count, from the first scan of a market to the moment a player is sold on at a profit.
Identify
Scan global leagues for profiles that fit the plan. Longlist by role, age curve and budget, using the eye test and the data together.
Analyse
Read the numbers behind the name. Expected goals, expected threat, ball progression and pressing intensity, then hours of video to confirm the story.
Value
Price the player honestly. Contract length, release clause, market timing and a realistic fee range you can defend in the room.
Recruit
Move in the right window. Back the deal with clear evidence so the negotiation holds and the fee stays fair.
Develop
Track matchday minutes and growth. Loan pathways and academy to first team routes that turn potential into resale value.
Sell
Time the exit. Present the standout numbers that convince buying clubs and protect every euro of sell on value.
Proven where it counts.
Numbers from real recruitment work with professional clubs.
A recruitment map, not a wish list.
We map value onto the pitch. Every position carries its own metrics, its own market and its own way to win a game. Select a role to read the signal we scout for.
Nine who leads the line, finishes chances and holds the ball for runners.
Four dimensions. One decision.
A player is never only their goals or their sprint speed. We evaluate across the dimensions that actually predict success at your club.
Performance data
Output and on ball quality, read in the context of role and level.
Positional metrics
How a player fits the specific job you need doing on the pitch.
Physical profiles
Speed, distance and intensity, the athletic reality behind the highlights.
Personality insights
Character and mentality, the part the data usually misses.
Data does more than judge ability. It builds a player's marketability.
The standout numbers that flag a signing also help sell him on. They strengthen your position at the negotiating table and give the commercial and marketing story around a player real substance. Ability wins matches. Evidence wins the fee.
Tala FC helped us rethink recruitment completely. Every player they flagged outperformed expectations.
The founder
I founded Tala FC to give clubs the recruitment edge that usually only the biggest budgets can buy, combining a scout's instinct with the discipline of data.
Before Tala FC I spent more than a decade in football recruitment and strategy, including roles at Chelsea FC and Arsenal FC, where I scouted across the academy, loan and first team setups and turned performance data into clear scouting reports. Since then I have led recruitment and player trading projects for clubs across the UK, Europe and the MENA region.
I work alongside a network of former scouts, analysts and coaches, so every club gets senior football judgement, not just a dashboard.
Let's find your next signing.
Recruiting, selling, or just after a clearer read on a target? Tell us the problem and we will show you the data led answer.